The federal government’s extra wine funding has provided wine makers with temporary relief after China’s severe tariffs caused a loss of $1.2 billion in sales.
The funding has allowed Australia to broaden its international export market, looking to countries such as Japan and South Korea.
Wine Australia Managing Director Mitchell Taylor says the tariffs were “very difficult” for the industry during COVID, making it hard to visit some of the new potential markets that Australia was looking to “pivot into”.
“The people that were really cheering when this measure came in was the Chilean and French wine makers and South African wine makers,” Mr Taylor told Sky News Australia.
“Their figures are going through the roof at the expense of Australia because we were, at the time, the number one imported wine into the Chinese market.”